According to media intelligence firm CARMA, the campaign garnered 28.8% positive sentiments and 14.4% negative sentiments, with 56.8% neutral sentiments.
Oscar-winning actress Michelle Yeoh's collaboration with Lululemon for the brand's Lunar New Year campaign has sparked backlash, with critics pointing to the company's controversial history. About the collab: On Jan. 12, Lululemon launched its Lunar New Year capsule collection via a short film titled "Be Spring," starring Yeoh.
Lululemon, Michelle Yeoh Unite for Lunar New Year Campaign miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.