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The thinking behind Lululemon s Lunar New Year collab with Michelle Yeoh

We talked to the VP of brand marketing and community at Lululemon China on the brand’s latest Lunar New Year campaign.

Lululemon wechatLynn cheahMichelle yeohChina national fitness dayShenzhen operaLunar new yearInside retailLululemon chinaWing chunWing chunMetal vent techWunder puffNew yearWorld mental health dayNew york basedWest bund

Michelle Yeoh shines in Lululemon s Lunar New Year campaign

Coinciding with the start of the Year of the Dragon, Lululemon’s ‘Be Spring’ is an ode to the rebirth and rejuvenation.

United statesLynn cheahTheatrein lululemonInternational olympic committeeAcademy award winningShenzhen operaDance theatrein lululemonInternational olympicWing chunLululemon chinaDefine jacketEverywhere belt bagLunar new year

Asia-Pacific Power List 2023: Lynn Cheah, Lululemon | Marketing

Bringing professional experience from luxury to Lululemon, Cheah has been leading the sports fashion brand into another decade in Chinese Mainland to become a must-have apparel and a label for the middle class.

Hong kongLynn cheahStuart weitzmanLouis vuitton malletierMovement theaterWechat mini programWorld mental health dayMainland chinaSummer fun challengeSuper brandChinese valentineLululemon chinaTory burch

by Bryce Whitwam | Campaign Asia

Articles written by Bryce Whitwam

Jason yuMathew jungGavin lumJulien lapkaChris reitermannOgilvy asiaGreater chinaJack wolfskinKantar worldpanel greater chinaLululemon chinaBryce whitwam

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