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The thinking behind Lululemon s Lunar New Year collab with Michelle Yeoh

We talked to the VP of brand marketing and community at Lululemon China on the brand’s latest Lunar New Year campaign.

Lululemon wechatLynn cheahMichelle yeohChina national fitness dayShenzhen operaLunar new yearInside retailLululemon chinaWing chunWing chunMetal vent techWunder puffNew yearWorld mental health dayNew york basedWest bund

lululemon s CNY campaign with Michelle Yeoh draws mixed sentiments

According to media intelligence firm CARMA, the campaign garnered 28.8% positive sentiments and 14.4% negative sentiments, with 56.8% neutral sentiments.

Hong kongLynn cheahKelvin kohMichelle yeohRyan choiCamille chengEudice chongNational post business magazineChinese new yearTakagi ramenLunar new yearWing chunCado leeRand sentimentsMichelle yeoh

Sportswear companies banking on Chinese New Year holiday shopping

Sportswear companies banking on Chinese New Year holiday shopping
ecns.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ecns.cn Daily Mail and Mail on Sunday newspapers.

Lynn cheahMichelle yeohChen runyoBrand marketing community at lululemon chinaLululemon athletica incChinese new yearJordan brandAcademy award winningAthletica incBrand marketingWing chun

Michelle Yeoh shines in Lululemon s Lunar New Year campaign

Coinciding with the start of the Year of the Dragon, Lululemon’s ‘Be Spring’ is an ode to the rebirth and rejuvenation.

United statesLynn cheahTheatrein lululemonInternational olympic committeeAcademy award winningShenzhen operaDance theatrein lululemonInternational olympicWing chunLululemon chinaDefine jacketEverywhere belt bagLunar new year

Lululemon, Michelle Yeoh Unite for Lunar New Year Campaign

Lululemon, Michelle Yeoh Unite for Lunar New Year Campaign
miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.

British columbiaLynn cheahMichelle yeohBrand marketing communityInternational olympic committeeLunar new yearAcademy award winningWing chunWing chunVice presidentBrand marketingShenzhen operaDefine jacketEverywhere belt bagYoutube channel