According to media intelligence firm CARMA, the campaign garnered 28.8% positive sentiments and 14.4% negative sentiments, with 56.8% neutral sentiments.
The athleisure wear brand’s SVP for Asia Pacific talks about the potential impact of a new flagship store, human-focused product innovation, and market expansion.
lululemon has appointed four local athletes as its Hong Kong ambassadors, who will join hands with the brand to encourage the community to prioritise their social, physical, and mental wellbeing and to explore new possibilities through movement.