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IAB: Podcasting and streaming now embedded in audio advertising mix The latest survey finds streaming audio and podcast advertising growing leading to better diversification and use of creative in audio advertising Advertising Audio State of the Nation Report Wave 5. The fresh report found 69 per cent of media agencies now reporting streaming digital audio advertising as a significant or regular part of their activity and 36 per cent report podcast advertising as a significant or regular part of their activity. “While there were those who held all spend throughout the year, most people invested in various types of streaming and podcasting over the year, although it did look very different to the usual way,” said IAB Australia CEO, Gai Le Roy, when discussing the results at an IAB Audio Summit this week. ....
First: consumers are itching for added value in their content. Researchers believe that as the customer journey changed from browsing in-store or relying on recommendations for the latest gadgets consumers also changed how they engage with branded content. For example, more people are opting out of brands data collection initiatives, and are looking for interruption-free content sessions - that means no advertising, even when content is subsidized by advertising. The old value exchanges just aren t enough. The model is broken. Publishers and media companies have to reimagine reciprocity or risk the flight of consumers to competitors, said Sue Hogan, Senior Vice President of Research & Analytics, IAB. ....
Nextech AR Joins the Interactive Advertising Bureau's (IAB) Augmented Reality (AR) Board yahoo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yahoo.com Daily Mail and Mail on Sunday newspapers.
Country, her dedication to fighting corruption. if anything that was part of the reason she was pushed out. pushing her out made it possible to put in the three amigos to conduct ukraine policy. if there was any doubt why she was pushed out, i think the call record eliminates that doubt. it is apparent from the call record that the president associated his bias in favor of this corrupt prosecutor lutsenko with a need to put shout yovanovitch and move forward with the investigations he wanted to of his political viab. that the u.s. ambassador would be so shamelessly smeared and cast aside to further this corrupt effort just adds further insult to the injury done to the country and national security. thank you. reporter: what is your ....
If the sources did burn them. if as dan says this is a can areaairy trap they have call thr sources out. lock these t guys lied to us and make a deal about this. iab think this is tucker: that s a fare point. yes. the silver lining in this story tonight is that this should reaffirmed people on the right thatt mueller will be far. i hope that is the message they takeke from this tonight. tucker: can i say when he releases his report we should all understand it. tucker: i don t think you have to be a man of extraordinary integrity to find buzzfeed ludicrous. it s prime prima fascia ludacr. you re not of amazing honor for ....