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IAB appoints new director of policy and regulatory affairs mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
IAB Names Sarah Waladan as Director of Policy and Regulatory Affairs brandinginasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brandinginasia.com Daily Mail and Mail on Sunday newspapers.
IAB finds programmatic DOOH uptake grew during 2020 despite COVID July 7, 2021 10:22 The IAB Australia’s DOOH (Digital Out-Of-Home) Working Group has produced its first piece of research, finding that almost one-quarter of Australian agencies trading DOOH inventory programmatically for the first time during 2020. The inaugural ‘Attitudes to Programmatic DOOH Report’ found that 34% of agencies now regularly trade DOOH programmatically, while 59% use DOOH and 74% regularly use static or traditional OOH. This follows yesterday’s announcement by the Australian Outdoor Association that DOOH revenue has surged in 2021, now accounting for 61% of total net media revenue. The report was based on a survey of 183 media buyers and advertisers in the Australian market conducted in May 2021. ....
iTWire Wednesday, 07 July 2021 12:43 Programmatic DOOH starting to boom in Australian advertising agencies: study Shares Advertising agencies are starting to realise pDOOH’s potential, according to a study. Agencies say that flexible buying options, operational efficiency, and enhanced data targeting options piqued their interest in pDOOH, however, they still recognise that cross channel planning is still critical. Australian advertising agencies have embraced programmatic DOOH (pDOOH) with almost one quarter (1/4) of agencies trading DOOH inventory programmatically for the first time in 2020 and 10% of agencies are increasing their programmatic investment in an otherwise depressed OOH market, according to a study by IAB Australia. ....