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IAB appoints new director of policy and regulatory affairs

IAB appoints new director of policy and regulatory affairs
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Sarah waladanLe royGai le royAmnesty internationalRedfern legal centreInteractive advertising bureauAustralia right to know coalitionConsumer commissionAustralian competitionIpso irisலெ ராய்காய் லெ ராய்பொது மன்னிப்பு சர்வதேசரெட்‌ஃபர்ந் சட்டப்பூர்வமானது மையம்ஆஸ்திரேலியா சரி க்கு தெரியும் கூட்டணிநுகர்வோர் தரகு

IAB Names Sarah Waladan as Director of Policy and Regulatory Affairs

IAB Names Sarah Waladan as Director of Policy and Regulatory Affairs
brandinginasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brandinginasia.com Daily Mail and Mail on Sunday newspapers.

Sarah waladanGai le royRegulatory affairsAustralia right to know coalitionJoint company secretaryகாய் லெ ராய்ஒழுங்குமுறை வாழ்க்கைத்தொழில்கள்ஆஸ்திரேலியா சரி க்கு தெரியும் கூட்டணிகூட்டு நிறுவனம் செயலாளர்

IAB s DIY guide for digital out-of-home advertising challenges old and new thinking

Despite fewer people on the streets, the flexibility of digital has claimed more than half the out-of-home market

Le royGai le royInteractive advertising bureau australiaOutdoor media associationMedia associationOutdoor mediaInteractive advertising bureau iab australiaOut of home advertisingDigital out of homeலெ ராய்காய் லெ ராய்ஔட்‌டோர் மீடியா சங்கம்மீடியா சங்கம்ஔட்‌டோர் மீடியா

IAB finds programmatic DOOH uptake grew during 2020 despite COVID

IAB finds programmatic DOOH uptake grew during 2020 despite COVID July 7, 2021 10:22 The IAB Australia’s DOOH (Digital Out-Of-Home) Working Group has produced its first piece of research, finding that almost one-quarter of Australian agencies trading DOOH inventory programmatically for the first time during 2020. The inaugural ‘Attitudes to Programmatic DOOH Report’ found that 34% of agencies now regularly trade DOOH programmatically, while 59% use DOOH and 74% regularly use static or traditional OOH. This follows yesterday’s announcement by the Australian Outdoor Association that DOOH revenue has surged in 2021, now accounting for 61% of total net media revenue. The report was based on a survey of 183 media buyers and advertisers in the Australian market conducted in May 2021.

Gai le royAustralian outdoor associationHome working groupDigital out of homeWorking groupகாய் லெ ராய்டிஜிட்டல் ஔட் ஆஃப் வீடுவேலை குழு

iTWire - Programmatic DOOH starting to boom in Australian advertising agencies: study

iTWire Wednesday, 07 July 2021 12:43 Programmatic DOOH starting to boom in Australian advertising agencies: study Shares Advertising agencies are starting to realise pDOOH’s potential, according to a study. Agencies say that flexible buying options, operational efficiency, and enhanced data targeting options piqued their interest in pDOOH, however, they still recognise that cross channel planning is still critical. Australian advertising agencies have embraced programmatic DOOH (pDOOH) with almost one quarter (1/4) of agencies trading DOOH inventory programmatically for the first time in 2020 and 10% of agencies are increasing their programmatic investment in an otherwise depressed OOH market, according to a study by IAB Australia.

Ben allmanGai le royWorking groupAudio stateபென் ஆல்மேன்காய் லெ ராய்வேலை குழுஆடியோ நிலை