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Top News In The Drum B2b Hub Today - Breaking & Trending Today

Hybrid e-commerce marketing: the new trend for success in 2022

Hybrid approaches and adapting to ever-changing data developments are bound to continue impacting the e-commerce industry this year. Combining the best of brand and demand generation through a multi-pronged marketing strategy will give brands the best growth potential. ....

Mathias Eriksson , Performance Marketing , Rand Purpose , Rand Strategy , Ata Amp Privacy , The Drum B2b Hub ,

4 steps B2B marketers can take to win in a privacy-first era

B2B marketers, listen up. If you focus on just one trend, it should be getting your data game down, because intelligence sources are changing rapidly thanks to Apple’s app tracking policy change and web browser cookies going away, writes G2’s Mike Weir. ....

The Drum B2b Hub , Ata Amp Privacy , Business Leadership ,

Twitch Gameplan advertising certification launches to help advertisers & agencies level up

Fancy yourself as a Twitch expert? Now with the launch of the Twitch Gameplan global advertising certification, advertisers and agencies can learn how to capture the livestreaming audience and master the power of advertising on Twitch. ....

Andrea Garabedian , Dan Holland , Mike Shinoda , Twitch Gameplan , Linkin Park , Live Streaming , Advertising Amp Media , Entertainment Marketing Movies , Usic And Gaming , People On The Move , Edia Planning And Buying , Social Media , The Drum B2b Hub , World Creative Rankings ,

A human, not a number: new methods of B2B marketing to drive growth

After a slow start in which it held on to traditional analog methods, B2B marketing got really good at digital over the last decade. Ahead of a year which may be the most dynamic in B2B marketing history, Anamika Gupta, head of customer marketing at Fujitsu Americas, and Simon McAvoy, head of strategy at Omobono, outlined new methods that B2B marketers can embrace to drive growth. ....

Drum Predictions , Predictions 2022 , The Drum B2b Hub , Gency Culture , Rand Purpose , Business Leadership , Reative Works ,

Clients and creatives concur: 2022 is the year of creativity in B2B

Better creativity in B2B has officially become ‘a thing’ given the announced launch in 2022 of a B2B Lions category at Cannes. As part of B2B World Fest, held by The Drum in partnership with global B2B agency Stein IAS, top creative and brand leaders discussed how they can work together to elevate the work across the B2B space. ....

Dell Henke , Geoff Colon , Isla Mackenzie , Reuben Webb , Rachael Henke , Nick Entwistle , Microsoft Advertising , One Minute Briefs , The Drum B2b Hub , Digital Marketing , Rand Purpose , Rand Strategy ,