It makes sense to promote a new yogurt in the dairy aisle, but what about when Sky buys in-store ads at Waitrose? Asda, Boots and Co-op weigh up the opportunity as part of The Drum’s latest Deep Dive, The New Retail Landscape.
In the rapidly evolving and intensely competitive retail landscape, forward-thinking marketers are turning to programmatic digital out-of-home (DOOH) advertising, says Hivestack.
In the second of a three-part series on the art and science of attention, we explore what it will take to shift from KPI-driven metrics to attention as a new currency to deliver outcome-driven results.