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Cutting Through The Hype: Industry Trends And How Brands & Agencies Are Responding

AAR’s latest trends report explores the realities of a changing market and how brands and agencies can take advantage of the opportunities to set up for success in 2024. ....

Brand Strategy , Rand Purpose , Gency Models , Artificial Intelligence , 2b Marketing , Reative Works ,

As Activists Boycott Pro-Israel Brands, What Should Marketers Do Next?

Pro-Palestine consumers are protesting in the streets and with their wallets, boycotting corporations that support Israel, including Disney, Starbucks and McDonald’s. The Drum delves into the possible implications of the boycott movement and asks what, if anything, brands should be saying right now. ....

United States , Chris Harihar , Jeffrey Sonnenfeld , Dylan Mulvaney , Los Angeles , Tyler Mount , Media Agency Briefing , Walt Disney Company , Corners Group , Israel Defense , American Civic Council , Bentley University , Crenshaw Communications , Starbucks Workers United , Israel Defense Forces , Not Now , Jewish Voice , Peace Los Angeles , Arab American Civic Council , Black Lives Matter , Drew Kerr , Four Corners Group , Bud Light , Lester Crown Professor , Management Practice , Henry Street Creative ,