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Ready, steady, cook(ie-less): a programmatic recipe for success

It’s no secret that programmatic is one of the fastest moving industries around. Agility is part of its DNA, with players on both sides having to adapt to keep pace with regulation, policies, technology and consumer preferences at both a global and local scale. ....

City Of , United Kingdom , Karan Singh , Dora Michail Clenndinnen , Lauren Ogundeko , Drum Lab , North Star , Drum Labs , Ozone Project , Reative Works , Ata Amp Privacy , Edia Planning And Buying , The Drum B2b Hub ,

A new year & a refreshed open web – uncover the opportunities outside the walls in 2022

2021 has been monumental for digital advertising, thanks largely to the spotlight placed on identity and the changes marketers have implemented around the use of consumer data for targeted advertising. Don’t worry, this isn’t another identity article, but rather one that looks at the lay of the programmatic land for the next 12 months, uncovering the opportunities for marketers who are ready to venture outside the walled gardens. ....

United Kingdom , Karan Singh , Walled Gardens , Digital Advertising , Data Analytics , Rand Strategy , Ata Amp Privacy , The Drum B2b Hub , The Future Of Work ,

How WMX's new advertising platform helps brands maximize the digital music boom

With consumer appetite for new music at an all-time high thanks to post-pandemic optimism and the pent-up demand for new music, fans are listening to, watching and reading about music more than ever before. ....

Erin Moran , Dua Lipa , Warner Music Group , Indie Mixtape , Sports Emmy , Cannes Lions , Best In House , Brand Studio , Advertising Amp Media , Entertainment Marketing Movies , Usic And Gaming , Rand Purpose , Brand Safety , Reative Works , Edia Planning And Buying , The Drum B2b Hub ,

Virtual? Hybrid? Why this marketer thinks it's time to bring back physical events

Virtual events defined the Covid-19 era – but with the threat of Zoom fatigue becoming very real, what will future event strategies look like in 2022 and beyond? Ahead of The Drum Awards for Experience 2021, The Drum caught up with Becky Harmer, head of event marketing LMS EMEA and LATAM at LinkedIn, to find out what she learned from hosting virtual events in 2020/21 and the five-step formula that is central to LinkedIn’s event strategy now and in the future. ....

United Kingdom , Event Marketing , Content Marketing , Experiential Marketing , He Drum Experience Awards , Rand Strategy , Edia Planning And Buying , Social Media , The Drum B2b Hub , The Future Of Work ,

Top marketing talent requires 'salary-plus.' Here's what they are asking for

In this edition of The Recruiter’s Corner, Spencer Stuart leadership consultant Tatia Torrey tells us what brands must do to attract top marketers, as well as what job seekers should keep in mind when seeking that next great role. ....

Mental Health , The Drum B2b Hub ,