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Embrace, invest & evolve: marketing leaders who seize AI at scale 'will get the edge'

Embrace, invest & evolve: marketing leaders who seize AI at scale 'will get the edge'
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

United Kingdom , Eloi Casali , Biren Kalaria , Alicia Harkness , Google Kalaria , Google United Kingdom , Drum Predictions , Jellyfish United , Consent Mode , Enhanced Conversions ,

Can Attention Metrics Be The Foundation To Improving The Online Ad Experience?

The online ad experience is facing a major overhaul and marketers are looking for new solutions to reach audiences in an impactful way. Can new tools, like attention metrics, change the online ad experience for good? ....

Rob Hall , Spark Foundry , Drum Predictions , Customer Experience Deep , D Spend , Rand Strategy ,

CTV in 2022: the year to address new audiences

Traditionally linear TV has been easily recognized and defined. But as the TV universe – and the channels, services and platforms within it – continues to expand, the very definition of TV is thrown into question. ....

Kristian Claxton , Matthew Birkby , Electronic Arts , Drum Predictions , Predictions 2022 , Addressable Tv , Digital Marketing , Digital Advertising , Rand Strategy ,

A human, not a number: new methods of B2B marketing to drive growth

After a slow start in which it held on to traditional analog methods, B2B marketing got really good at digital over the last decade. Ahead of a year which may be the most dynamic in B2B marketing history, Anamika Gupta, head of customer marketing at Fujitsu Americas, and Simon McAvoy, head of strategy at Omobono, outlined new methods that B2B marketers can embrace to drive growth. ....

Drum Predictions , Predictions 2022 , The Drum B2b Hub , Gency Culture , Rand Purpose , Business Leadership , Reative Works ,