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Metaverse 2030: blurring the lines between creator and customer

The metaverse is on every marketer’s mind in 2022, but what will it look like in 2030? As part of The Drum’s Metaverse Deep Dive, Accenture Interactive’s Katie Burke tells us why the creators will gain power, as well as some of the watchouts for marketers as we write the future. ....

Neal Stephenson , David Bowie , Snow Crash , Fjord Trends , Roblox Studio , Axie Infinity , Rand Strategy , The Drum B2b Hub ,

How B2B brands are becoming talent magnets

With 12 million job vacancies currently unfilled in the US alone, all businesses face one of the most challenging, disrupted labor markets in modern history. The advertising and marketing profession has been particularly hard hit by ‘The Great Resignation’ and B2B brands may have an even greater challenge in attracting and retaining the best and brightest talent. At the recent B2B World Fest, marketing leaders addressed the challenge and the strategies they are using to overcome it. ....

Jill Kouri , Jill Wiltfong , Rachel Henke , Korn Ferry , Dell Technologies , World Fest , The Drum B2b Hub , 2b Marketing , Stein Ias , Rand Purpose , Rand Strategy ,

So, you think you want untargeted ads? Think again

Salesforce strategist Martin Kihn gives us a real-time glimpse into a cookieless future. ....

Long Island , Eilean Siar , United Kingdom , South Beach , Hugo Boss , Santa Teresa , Cosabella Petite , Ralph Lauren , Matthew Mcconaughey , Capital One , Teaching Company Im , Google Chrome , Mac Monterey , Private Relay , Jones Beach , Great White Way , Swiss Air , Black Opium , Oracle Netsuite , Spectrum Customizability , Ultra Curvey , Cadillac Escalade , Teaching Company , Joyce Theater , Causal Analysis , Own Your Sky ,

The state of influencer marketing in 2022

Agencies and creators will need to provide clients with much greater transparency around pricing and measurement if influencer marketing is to truly come of age in 2022, experts tell The Drum, as we look ahead to the trends that will define the space in the months ahead. ....

United States , United Kingdom , Oliver Lewis , Aaron Brooks , Rahul Titus , American Influencer Council , Influencer Marketing Trade Body , American Influencer , Influencer Marketing , D Spend , Social Media , The Drum B2b Hub , Rand Strategy ,

B2B brands must embrace digital tools to thrive in 'the great reshuffle'

The pandemic and emergent technologies are transforming the future of work. LinkedIn’s Penry Price writes about how B2B brands can leverage existing tools in order to remain ahead of the curve. ....

The Drum B2b Hub , Digital Transformation , The Future Of Work ,