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The Indian consumer market is seeing a dynamic shift, with the resurgence of local brands as formidable challengers to industry giants like Tata, Britannia, HUL and Nestle. Data from Kantar s Brand Footprint report showcases local brands like Sargam, Vidisha and Bhagwati making remarkable leaps in consumer brand rankings, shaking up the nearly $180 billion FMCG market. Karnataka-based brand Teju Masala, for example, has grown 65% in one year. But, what are these local brands doing differently? Should the biggies be threatened? Host Ratna Bhushan explores the ambitions of these challengers with K Ramakrishnan of Kantar, Sumit Aggarwal of Vitrak ExtendReach, and Girjesh Rungta of Rungta Tea in this episode of The Morning Brief. Listen in! ....
Local brands in India are growing faster than national brands in the fast-moving consumer goods (FMCG) sector due to a slowdown in inflation. India s consumer demographics are also shifting, driving growth in the sector. A recent Redseer survey revealed a large proportion of Indian consumers are willing to buy unbranded products. The "mass" class, which is set to underpin India s retail industry, focuses on value for money, and is increasingly purchasing online. ....
Local FMCG brands stage a comeback; big companies pad up as smaller players grab share with low price points financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.