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Small versus big: Why less inflation can become a big worry for FMCG giants

​​According to data from the retail intelligence platform Bizom, smaller product sizes have experienced a more rapid growth rate compared to medium or high-priced alternatives across most FMCG categories, TOI has reported. The data revealed that overall sales decreased by approximately 11% in August 2023 compared to the previous year. ....

Madhya Pradesh , India General , New Delhi , Suresh Narayanan , Mario Rusk , Balaji Gippi , Girjesh Rungta , Rohit Jawa , Ritesh Tiwari , Hindustan Unilever , Nestle India , Rungta Tea , Balaji Wafers , Consumer Goods , Local Brands ,

Local FMCG players take the fight to big companies

Rajkot-based snacking firm Balaji Wafers, which has been aggressively wooed by PepsiCo s Indra Nooyi and other large snacks giants, is setting up its first plant in North India, in Lucknow. "Our expansion plan is to go across India, well beyond Gujarat, one territory at a time," Chandubhai Virani, founder of Balaji, said. "We will continue to follow our value-for-money strategy." ....

Uttar Pradesh , Tamil Nadu , Mario Rusk , Pepsico Indra Nooyi , Girjesh Rungta , Vitrak Extendreach , Diljit Dosanjh , Chandubhai Virani , Sumit Agarwal , Balaji Wafers , Chai Point , Rungta Tea , Indra Nooyi , North India ,

Morning Brief Podcast: Brand Battles: Locals Vs the giants | The Economic Times Podcast

The Indian consumer market is seeing a dynamic shift, with the resurgence of local brands as formidable challengers to industry giants like Tata, Britannia, HUL and Nestle. Data from Kantar s Brand Footprint report showcases local brands like Sargam, Vidisha and Bhagwati making remarkable leaps in consumer brand rankings, shaking up the nearly $180 billion FMCG market. Karnataka-based brand Teju Masala, for example, has grown 65% in one year. But, what are these local brands doing differently? Should the biggies be threatened? Host Ratna Bhushan explores the ambitions of these challengers with K Ramakrishnan of Kantar, Sumit Aggarwal of Vitrak ExtendReach, and Girjesh Rungta of Rungta Tea in this episode of The Morning Brief. Listen in! ....

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