Live Breaking News & Updates on Brand Footprint Report

Stay updated with breaking news from Brand footprint report. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

Morning Brief Podcast: Brand Battles: Locals Vs the giants | The Economic Times Podcast

The Indian consumer market is seeing a dynamic shift, with the resurgence of local brands as formidable challengers to industry giants like Tata, Britannia, HUL and Nestle. Data from Kantar s Brand Footprint report showcases local brands like Sargam, Vidisha and Bhagwati making remarkable leaps in consumer brand rankings, shaking up the nearly $180 billion FMCG market. Karnataka-based brand Teju Masala, for example, has grown 65% in one year. But, what are these local brands doing differently? Should the biggies be threatened? Host Ratna Bhushan explores the ambitions of these challengers with K Ramakrishnan of Kantar, Sumit Aggarwal of Vitrak ExtendReach, and Girjesh Rungta of Rungta Tea in this episode of The Morning Brief. Listen in! ....

Madhya Pradesh , Arunachal Pradesh , Vitrak Extendreach , Sumit Aggarwal , Ratna Bhushan , Girjesh Rungta , Brand Footprint , Teju Masala , Read Morehould , Host Ratna Bhushan , Rungta Tea , Vocal For Local , Morning Brief Podcast , Local Brands , Indian Consumer Market , Consumer Brand Rankings , Brand Footprint Report , Brand Battles ,