Brand Battles News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The Indian consumer market is seeing a dynamic shift, with the resurgence of local brands as formidable challengers to industry giants like Tata, Britannia, HUL and Nestle. Data from Kantar s Brand Footprint report showcases local brands like Sargam, Vidisha and Bhagwati making remarkable leaps in consumer brand rankings, shaking up the nearly $180 billion FMCG market. Karnataka-based brand Teju Masala, for example, has grown 65% in one year. But, what are these local brands doing differently? Should the biggies be threatened? Host Ratna Bhushan explores the ambitions of these challengers with K Ramakrishnan of Kantar, Sumit Aggarwal of Vitrak ExtendReach, and Girjesh Rungta of Rungta Tea in this episode of The Morning Brief. Listen in! ....

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