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Small versus big: Why less inflation can become a big worry for FMCG giants

​​According to data from the retail intelligence platform Bizom, smaller product sizes have experienced a more rapid growth rate compared to medium or high-priced alternatives across most FMCG categories, TOI has reported. The data revealed that overall sales decreased by approximately 11% in August 2023 compared to the previous year. ....

Madhya Pradesh , India General , New Delhi , Suresh Narayanan , Mario Rusk , Balaji Gippi , Girjesh Rungta , Rohit Jawa , Ritesh Tiwari , Hindustan Unilever , Nestle India , Rungta Tea , Balaji Wafers , Consumer Goods , Local Brands ,

Small versus big: Why less inflation can become a big worry for FMCG giants, ET Retail

According to data from the retail intelligence platform Bizom, smaller product sizes have experienced a more rapid growth rate compared to medium or high-priced alternatives across most FMCG categories, TOI has reported. The data revealed that overall sales decreased by approximately 11% in August 2023 compared to the previous year. ....

Nestle India , Industan Unilevers , Rungta Tea , Rohit Jawa , Suresh Narayanan , Consumer Goods , Local Brands , Mario Rusk ,

Local FMCG players take the fight to big companies

Rajkot-based snacking firm Balaji Wafers, which has been aggressively wooed by PepsiCo s Indra Nooyi and other large snacks giants, is setting up its first plant in North India, in Lucknow. "Our expansion plan is to go across India, well beyond Gujarat, one territory at a time," Chandubhai Virani, founder of Balaji, said. "We will continue to follow our value-for-money strategy." ....

Uttar Pradesh , Tamil Nadu , Mario Rusk , Pepsico Indra Nooyi , Girjesh Rungta , Vitrak Extendreach , Diljit Dosanjh , Chandubhai Virani , Sumit Agarwal , Balaji Wafers , Chai Point , Rungta Tea , Indra Nooyi , North India ,