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ITC to acquire DTC snack brand Yoga Bar

ITC to acquire DTC snack brand Yoga Bar
yourstory.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yourstory.com Daily Mail and Mail on Sunday newspapers.

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ITC surges on acquiring stake in Sproutlife Foods

ITC surges on acquiring stake in Sproutlife Foods
udaipurkiran.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from udaipurkiran.com Daily Mail and Mail on Sunday newspapers.

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Share Market Highlights 12 March 2024: Sensex gains 165 pts, Nifty ends flat, realty sheds over 3%

Share Market Highlights 12 March 2024: Sensex gains 165 pts, Nifty ends flat, realty sheds over 3%
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In non-cigarettes push, how ITC built more than 25 FMCG mother brands

A young couple sharing a laugh - in the living room over a Polish joke book, on the beach, in the rain - with the tagline, Made for each other , hung from billboards at prominent street corners from the 1960s to the 1990s.

It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004.

As we prepare to welcome 2024, ITC has metamorphosed from a tobacco giant into a conglomerate straddling multiple large-sized businesses. In the mind space of Gen Z or millennials, the company represents a gamut of branded products - from frozen food (ITC Master Chef), noodles (YiPPee!), and cookies (Sunfeast) to snacks (Bingo!) and notebooks (Classmate), and so on and so forth. ....

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Yoga Baby: Yoga Bar expands portfolio with new brand Yoga Baby; forays in baby care segment

Health foods maker Yoga Bar is entering the baby care category with the launch of its new brand, Yoga Baby. The brand will offer millet-based foods such as porridge mixes to meet the nutritional needs of young children. The products will be available online, in retail outlets, and on e-commerce platforms. The move comes after Yoga Bar was acquired by ITC earlier this year, as the health foods market in India is projected to reach $30 billion by 2026. The baby care market in India is also expected to grow to $2.91 billion by 2028. ....

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