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How ITC Chairman Sanjiv Puri is taking the company to new heights

Non-cigarette business now makes up about 62 per cent of its total revenue ....

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In non-cigarettes push, how ITC built more than 25 FMCG mother brands

A young couple sharing a laugh - in the living room over a Polish joke book, on the beach, in the rain - with the tagline, Made for each other , hung from billboards at prominent street corners from the 1960s to the 1990s.

It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004.

As we prepare to welcome 2024, ITC has metamorphosed from a tobacco giant into a conglomerate straddling multiple large-sized businesses. In the mind space of Gen Z or millennials, the company represents a gamut of branded products - from frozen food (ITC Master Chef), noodles (YiPPee!), and cookies (Sunfeast) to snacks (Bingo!) and notebooks (Classmate), and so on and so forth. ....

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The Gandhi Style Statements - Open The Magazine

The Gandhi Style Statements - Open The Magazine
openthemagazine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from openthemagazine.com Daily Mail and Mail on Sunday newspapers.

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How ITC succeeded in pivoting from its traditional tobacco business to FMCG under Sanjiv Puri

A look at ITCs top line shows the revenue share of its tobacco business has nearly halved—from 62% in FY14 to 37% in FY23. This change cant come about unless you understand the Indian consumer. Sanjiv Puri, chairman and managing director of ITC, is among the few executives who has a finger on their pulse. In an exclusive interaction with ET, Puri talks about how the FMCG behemoth came to be. ....

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La Pink ropes in Akanksha Singhal as VP - Marketing and Brand: Best Media Info

La Pink ropes in Akanksha Singhal as VP - Marketing and Brand: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

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