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Yoga Baby: Yoga Bar expands portfolio with new brand Yoga Baby; forays in baby care segment

Health foods maker Yoga Bar is entering the baby care category with the launch of its new brand, Yoga Baby. The brand will offer millet-based foods such as porridge mixes to meet the nutritional needs of young children. The products will be available online, in retail outlets, and on e-commerce platforms. The move comes after Yoga Bar was acquired by ITC earlier this year, as the health foods market in India is projected to reach $30 billion by 2026. The baby care market in India is also expected to grow to $2.91 billion by 2028. ....

Suhasini Sampath , Yoga Bar , Sproutlife Foods , Avendus Capital , Yoga Baby , Health Foods , Retail Outlets , Baby Care , Health Foods Maker , Baby Care Segment ,