A young couple sharing a laugh - in the living room over a Polish joke book, on the beach, in the rain - with the tagline, Made for each other , hung from billboards at prominent street corners from the 1960s to the 1990s.
It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004.
As we prepare to welcome 2024, ITC has metamorphosed from a tobacco giant into a conglomerate straddling multiple large-sized businesses. In the mind space of Gen Z or millennials, the company represents a gamut of branded products - from frozen food (ITC Master Chef), noodles (YiPPee!), and cookies (Sunfeast) to snacks (Bingo!) and notebooks (Classmate), and so on and so forth.
John Players stands dedicated to celebrating these extraordinary men who defy norms - Not just the larger-than-life cinematic heroes, but also the unsung heroes making a meaningful impact in their unique ways. John Players firmly believes that men deserve the liberty to exhibit their emotions and proudly embrace their true selves.
The country’s eighth-largest publicly traded firm has a market value of $60 billion; it’s sitting on nearly $2 billion of net cash. The 93 percent of profit ITC returned to investors in the last financial year is a relief from the blistering growth family-run Indian businesses have pursued, writes Andy Mukherjee
Tobacco giant ITC is transforming itself into a long-term sustainability platform involving hundreds of millions of farmers and consumers. The market is paying attention.