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In non-cigarettes push, how ITC built more than 25 FMCG mother brands

A young couple sharing a laugh - in the living room over a Polish joke book, on the beach, in the rain - with the tagline, Made for each other , hung from billboards at prominent street corners from the 1960s to the 1990s.

It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004.

As we prepare to welcome 2024, ITC has metamorphosed from a tobacco giant into a conglomerate straddling multiple large-sized businesses. In the mind space of Gen Z or millennials, the company represents a gamut of branded products - from frozen food (ITC Master Chef), noodles (YiPPee!), and cookies (Sunfeast) to snacks (Bingo!) and notebooks (Classmate), and so on and so forth. ....

Tamil Nadu , Ajit Narain Haksar , Prabhudas Lilladhar , Shakti Bhog , Yogesh Chander Deveshwar , Amnish Aggarwal , Technology Centre , Life Sciences , Welcomgroup Hotel Chola , India Trademarks Corporation , Wills Navy , Navy Cut , Hotel Chola , Adani Wilmar , West Bengal , Sproutlife Foods , Yoga Bar , Wills Lifestyle , John Players , Reliance Retail , Sanjiv Puri , Business News , Usiness News India , Ndia Business News , Ndian Economy News , Ndian Financial News ,

Ajit Ninan: A Pioneer Of Political Cartoons, Gone Too Soon

Ajit Ninan: A Pioneer Of Political Cartoons, Gone Too Soon
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Arunachal Pradesh , Jaswant Singh , Ajit Ninan , Narasimha Rao , Sonia Gandhi , Wills Navy , Chal Bishy , Wills Navy Cut , India Today ,

Man with the tilted hat

The tilted hat was my madeleine. The Proustian chain of memories that it triggered took me back to my childhood. It was at a friend’s place where I saw another friend wearing a maroon felt hat, slightly tilted to one side on his bald pate. The style of wearing the hat brought back memories of ....

Shobhit Mahajan , Wills Navy , Four Square , Wills Navy Cut , Gold Flake , Passing Show ,