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Your favourite movie characters are being reprised in ads; here's why

Brands are one-upping each other in reviving memorable old film characters for their ads. Experts dissect the incentive behind this approach. ....

India General , Prashant Gopalakrishnan , Muna Bhai , Sanjeev Kotnala , Shivaji Dasgupta , Ajeet Shukla , Dentsu Creative India , Dentsu Creative , Famous Innovations , Dharma Productions , Intradia World , Jab We Met , Acko Insurance , Upi Chalega , Munna Bhai Mb Bs ,

When creativity clashes: The ongoing battle for IP rights during ad pitches | Advertising

SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified. ....

Pratap Suthan , Baba Ramdev , Motilal Oswal , Sanjeev Kotnala , Samir Gangahar , Naresh Gupta , Samir Datar , Campaign India , Crayons Network , Advertising Standards Council Of India , Bombay High Court , Bang In The Middle , Dentsu Impact , Outlook Business Journalist , Bang In The , Intellectual Property , Advertising Standards Council ,

MakeMyTrip's print ad for the India-Pakistan match books a flurry of pats and jabs

Some love the cheeky ribbing; others abhor the below-the-belt targeting. Brand Homestays & Villas add black salt to the conversation. ....

Kushal Sanghvi , Athithi Devo Bhava , Ashneer Grover , Saurabh Parmar , Viraj Seth , Virendra Sehwag , Sundar Kondur , Sandeep Goyal , Ashish Khazanchi , Prathap Suthan , Sanjeev Kotnala , Rajiv Dubey , Bennet Bennett Coleman Co , Bennet Bennett Coleman , Monk Entertainment , India Pakistan , Dabur India , Bang In The , Intradia World , Make My Trip , Athithi Devo Bhava , Icc Cricket World Cup , Rohit Sharma , India Vs Pakistan , Cricket World Cup ,

FCMG firms hit the pause button on advertising and marketing as ad spends have plateaued

FCMG firms hit the pause button on advertising and marketing as ad spends have plateaued
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

Shuvadip Banerjee , Sanjeev Kotnala , Harish Bijoor , Sreedhar Prasad , Zenith Media , Nielsen India , Harish Bijoor Consults , Intradia World ,

From Maharaja to The Vista, Air India maintains the charm; the moves gets a mix response from critics

From Maharaja to The Vista, Air India maintains the charm; the moves gets a mix response from critics
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

Bobby Kooka , Umesh Rao , Hayden Scott , Naresh Gupta , Sanjeev Kotnala , Air India , Intradia World , While Air India , Virtue Worldwide , Agency Powered ,