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Week at a glance: Goafest 2024; ABBYs winners; Naresh Gupta on 12 yrs of BITM

Goafest 2024 kicks off today in Mumbai

Goafest 2024 kicks off today in Mumbai
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Shiv
Rajasthan
India
Mumbai
Maharashtra
Powai
Assam
Sunil-kataria
Leo-burnett
Sukhleen-aneja
Bal-thackeray
Sidharth-malhotra

We wanted to build something of our own: Naresh Gupta on BITM's 12-year journey

In an exclusive interview with Adgully, Naresh Gupta, Founder & Managing Partner of Bang In The Middle, reflects on the 12-year journey of the independent advertising agency. Gupta shares the inspiration behind starting the agency, the lessons learne

Naresh-gupta
Managing-partner
Bang-in-the-middle

When creativity clashes: The ongoing battle for IP rights during ad pitches | Advertising

SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.

Bombay
Maharashtra
India
China
Chinese
Pratap-suthan
Baba-ramdev
Motilal-oswal
Sanjeev-kotnala
Samir-gangahar
Naresh-gupta
Samir-datar

Rethinking Retention: How fair compensation can improve agency-client dynamics

Rethinking Retention: How fair compensation can improve agency-client dynamics
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India
Jolene-fernandes-solanki
Naresh-gupta
Managing-partner
Bang-in-the-middle
Intellectual-property-rights
Fernandes-solanki
Madison-media-ultra
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