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Fmcg: Fast moving consumer goods giants bet big on digital advertisement, ET Retail

Fmcg: India s fast-moving consumer goods companies are increasingly relying on digital advertising to attract clients, many of whom now survive on internet content. With pandemic causing behavioural shift, Indians are increasingly turning to internet services such as rapid commerce. If companies want to target Gen Z and Gen Alpha cohorts, online is the only way to reach these digital natives.

Gen alphaShuvadip banerjeeSomasree bose awasthiJignesh shahMayank shahNkush aggarwalNitin sainiAdani wilmar

The third edition of the Brand Xcel Conclave is around the corner with the latest Brand Insights and Rankings

The third edition of the Brand Xcel Conclave is around the corner with the latest Brand Insights and Rankings
webindia123.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from webindia123.com Daily Mail and Mail on Sunday newspapers.

Hamsini shivakumarRashim sharmaPrakash sharmaGen jioSandeep dasJayanto banerjeeShuvadip banerjeeChandan mukherjiSandip ghoseGurgaon haryanaLloyd mathiasMars wrigleyBirla corporation limitedItc ltdPr communicationsPr communications at maruti suzuki india

IAMAI India Digital Summit: Despite the abundance of data, optimising campaign impact across various stages and channels remains a key challenge | Advertising

A panel deliberated on the significance of data in crafting personalised experiences tailored to cohesive touchpoints, as well as strategies for monitoring consumer behaviour throughout the entire sales funnel journey

Arnaud fradeMaruti suzukiVivek malhotraShuvadip banerjeeMohit joshiShashank srivastavaIndia today groupHavas media network indiaCampaign indiaDigital summitMaruti suzuki indiaManchester unitedAmai india digital summitShashank srivastavaVivek malhotraShuvadip banerjee

IDS 2024: First-Party Data in a Cookieless World: The Future of Targeting and Measuring

IDS 2024: First-Party Data in a Cookieless World: The Future of Targeting and Measuring
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

Vivek malhotraShuvadip banerjeeArnad fraudeShashank srivastavaMohit kumarJio convention centreIndia today groupHavas media network indiaIndian digital summitMaruti suzuki

How marketers can succeed in the cookieless era: Best Media Info

How marketers can succeed in the cookieless era: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Shashank shrivastavaShuvadip banerjeeMaruti suzukiArnaud fradeMohit joshiVivek malhotraHavas media network indiaBestmediainfo bureauIndia today groupBestmediainfo bureau delhiMediainfo bureau delhiDigital summitChief executive officerSenior executive officerMaruti suzuki indiaChief digital marketing officer