SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.
Here's how Dentsu Creative is gearing up to provide end-to-end marketing consultancy: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
Best Media Info: Dentsu Impact’s Bangalore office, now part of Dentsu Creative won the account in 2016 before the brand’s launch in India| Advertising News