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Your favourite movie characters are being reprised in ads; here s why

Brands are one-upping each other in reviving memorable old film characters for their ads. Experts dissect the incentive behind this approach.

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Farmley: When Dravid met Deewar, pop culture met nostalgia

Farmley: When Dravid met Deewar, pop culture met nostalgia
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India s two most loved worlds come together in Farmley s new ad films

India s two most loved worlds come together in Farmley s new ad films
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The stories that still breathe; Britannia uses gen AI to illustrate the tales of India s last surviving freedom fighters

The ‘1947% More History’ takes on the deluge 15th August offers, and offers a heart-touching alternative.

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We at Britannia got to know about the use of generative AI only when we saw the film: Amit Doshi

We at Britannia got to know about the use of generative AI only when we saw the film: Amit Doshi

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