Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this consolidation rain sixes for broadcasters, or will it impact the advertising run rate?
Week at a glance: India shifts to ISEC; CTV in 2024; FMCG in resurgent India adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
ISEC will enable sharper targeting, more nuanced understanding of demographics:Rajiv Dubey adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Why advertisers are pushing for shifting from NCCS to ISEC: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.