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IPL rights: Will consolidation rain sixes for broadcasters, or will it hit advertising run rate?

Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this consolidation rain sixes for broadcasters, or will it impact the advertising run rate? ....

Brajesh Sethi , Uday Sodhi , Rajiv Dubey , Hema Malik , Indian Premier League , Reliance Industries , Walt Disney Owned Star India , Disney Star , Ten Sports , Kurate Digital Consulting , Star Sports , Ipl Broadcasting Rights , Ipl Sponsors , Ipl Digital Rights ,

Week at a glance: India shifts to ISEC; CTV in 2024; FMCG in resurgent India

Week at a glance: India shifts to ISEC; CTV in 2024; FMCG in resurgent India
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Amit Adarkar , Ameen Sayani , Vinay Virwani , Prasanth Kumar , Jasmine Sachdeva , Anshul Gupta , Vivek Malhotra , Muralidhar Salvateeswaran , Shuvadip Banerjee , Rajiv Dubey , Market Research Society Of India , India Today Group , Market Research Society , Socio Economic Classification System , Chief Digital Marketing Officer , General Secretary , Managing Partner , Wavemaker India , Chief Operations Officer , Dabur India , Fast Moving Consumer Goods , Groupm South Asia , Managing Director ,

ISEC will enable sharper targeting, more nuanced understanding of demographics:Rajiv Dubey

ISEC will enable sharper targeting, more nuanced understanding of demographics:Rajiv Dubey
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

India General , Rajiv Dubey , Hindustan Unilever , Market Research Society Of India , Indian Society Of Advertisers , Market Research Society , Socio Economic Classification System , Indian Society , Hindustan Unilever Limited , Dabur India ,

Why advertisers are pushing for shifting from NCCS to ISEC: Best Media Info

Why advertisers are pushing for shifting from NCCS to ISEC: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Shuvadip Banerjee , Rajiv Dubey , Amit Adarkar , Muralidhar Salvateeswaran , Jasmine Sachdeva , Vinay Virwani , Vivek Malhotra , Freedish On India Today Group , Market Research Society Of India , Bestmediainfo Bureau , Media Research User Council , Bestmediainfo Bureau Delhi , India Today Group , Mediainfo Bureau Delhi , Market Research Society , Socio Economic Classification System , Chief Digital Marketing Officer , General Secretary , Managing Partner , Wavemaker India , Dabur India , Group Chief Marketing Officer , Chief Operations Officer , Consumer Insights ,

NCCS vs ISEC: Industry experts navigate the new Indian socio-economic classification system

Brands, agencies, and media bodies discuss consumer behaviour, targeting, and segmentation challenges amid the current NCCS framework. ....

Vivek Malhotra , Rajiv Dubey , Muralidhar Salvateeswaran , Vinay Virwani , Jasmine Sachdeva , Amit Adarkar , Shuvadip Banerjee , India Today Group , Market Research Society Of India , New Consumer Classification System , New Socio Economic Classification , Market Research Society , Socio Economic Classification System , Indian Socio Economic , Socio Economic Classification , Wavemaker India , Dabur India , India Today ,