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IPL rights: Will consolidation rain sixes for broadcasters, or will it hit advertising run rate?

Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this consolidation rain sixes for broadcasters, or will it impact the advertising run rate?

Brajesh sethiUday sodhiRajiv dubeyHema malikIndian premier leagueReliance industriesWalt disney owned star indiaDisney starTen sportsKurate digital consultingStar sportsIpl broadcasting rightsIpl sponsorsIpl digital rights

Week at a glance: India shifts to ISEC; CTV in 2024; FMCG in resurgent India

Week at a glance: India shifts to ISEC; CTV in 2024; FMCG in resurgent India
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Amit adarkarAmeen sayaniVinay virwaniPrasanth kumarJasmine sachdevaAnshul guptaVivek malhotraMuralidhar salvateeswaranShuvadip banerjeeRajiv dubeyMarket research society of indiaIndia today groupMarket research societySocio economic classification systemChief digital marketing officerGeneral secretary

ISEC will enable sharper targeting, more nuanced understanding of demographics:Rajiv Dubey

ISEC will enable sharper targeting, more nuanced understanding of demographics:Rajiv Dubey
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

India generalRajiv dubeyHindustan unileverMarket research society of indiaIndian society of advertisersMarket research societySocio economic classification systemIndian societyHindustan unilever limitedDabur india

Why advertisers are pushing for shifting from NCCS to ISEC: Best Media Info

Why advertisers are pushing for shifting from NCCS to ISEC: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Shuvadip banerjeeRajiv dubeyAmit adarkarMuralidhar salvateeswaranJasmine sachdevaVinay virwaniVivek malhotraFreedish on india today groupMarket research society of indiaBestmediainfo bureauMedia research user councilBestmediainfo bureau delhiIndia today groupMediainfo bureau delhiMarket research societySocio economic classification system

NCCS vs ISEC: Industry experts navigate the new Indian socio-economic classification system

Brands, agencies, and media bodies discuss consumer behaviour, targeting, and segmentation challenges amid the current NCCS framework.

Vivek malhotraRajiv dubeyMuralidhar salvateeswaranVinay virwaniJasmine sachdevaAmit adarkarShuvadip banerjeeIndia today groupMarket research society of indiaNew consumer classification systemNew socio economic classificationMarket research societySocio economic classification systemIndian socio economicSocio economic classificationWavemaker india