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Should You Abandon Customer Acquisition and Focus on Retention?
There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort?
Oleksii nykonchuk
Bain company
Where are marketing leaders focusing
Customers are more willing
Marketing metrics
Marketing generates more profit
Based marketing can improve customer
With amazon prime
Why marketers need
Obsess over net revenue
Average order values
Revenue starts with retention
Customer experience
Customer retention
Michael mathias
It s 2022: Do You Know Your Customer Experience Goals?
It doesn’t matter if your organization uses SMART goals or OKRs you must be clear about what you’re trying to accomplish with your customer experience.
Annie spratt
Your customer health metrics
Business goal
Mandates arent enough
Great customer
Familiar with your customer health
Why marketers need
Obsess over net revenue
Improving your
Dont forget your employee
Customer experience
Melissa henley
Net revenue retention
Employee experience
9 Hot in Skills for Marketers in the Coming Year
What will be the marketing skills that marketing leaders prioritize in 2022? We asked some leaders that exact question.
Alicia tillman
Teresa barreira
Andrew baum
Tom kaneshige
Linkedin marketing solutions
Blue planet studio
Great reshuffle
Penry price
Linkedin marketing
Publicis sapient
Certifications that can help you earn
Leverage martech
Why marketers need
Obsess over net revenue
Drive tangible
Im not
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