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Should You Abandon Customer Acquisition and Focus on Retention?
There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort?
India
Oleksii-nykonchuk
Bain-company
Where-are-marketing-leaders-focusing
Customers-are-more-willing
Marketing-metrics
Marketing-generates-more-profit
Based-marketing-can-improve-customer
With-amazon-prime
Why-marketers-need
Obsess-over-net-revenue
Average-order-values
It's 2022: Do You Know Your Customer Experience Goals?
It doesn’t matter if your organization uses SMART goals or OKRs you must be clear about what you’re trying to accomplish with your customer experience.
Annie-spratt
Your-customer-health-metrics
Business-goal
Mandates-arent-enough
Great-customer
Familiar-with-your-customer-health
Why-marketers-need
Obsess-over-net-revenue
Improving-your
Dont-forget-your-employee
Customer-experience
Cxm
9 Hot in Skills for Marketers in the Coming Year
What will be the marketing skills that marketing leaders prioritize in 2022? We asked some leaders that exact question.
Alicia-tillman
Teresa-barreira
Andrew-baum
Tom-kaneshige
Linkedin-marketing-solutions
Linkedin
Blue-planet-studio
Great-reshuffle
Penry-price
Linkedin-marketing
Publicis-sapient
Certifications-that-can-help-you-earn
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