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Should You Abandon Customer Acquisition and Focus on Retention?

There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort?

Oleksii nykonchukBain companyWhere are marketing leaders focusingCustomers are more willingMarketing metricsMarketing generates more profitBased marketing can improve customerWith amazon primeWhy marketers needObsess over net revenueAverage order valuesRevenue starts with retentionCustomer experienceCustomer retentionMichael mathias

Why Diversity Matters: A Conversation about the Importance of DE&I in Business with Efua Obeng, Marketing Professor at Howard University | Furia Rubel Communications, Inc

In this episode of On Record PR, Sarah Larson goes on record with Efua Obeng, associate professor and department chair of marketing at Howard University. Efua recently spoke at.

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It s 2022: Do You Know Your Customer Experience Goals?

It doesn’t matter if your organization uses SMART goals or OKRs you must be clear about what you’re trying to accomplish with your customer experience.

Annie sprattYour customer health metricsBusiness goalMandates arent enoughGreat customerFamiliar with your customer healthWhy marketers needObsess over net revenueImproving yourDont forget your employeeCustomer experienceMelissa henleyNet revenue retentionEmployee experience

9 Hot in Skills for Marketers in the Coming Year

What will be the marketing skills that marketing leaders prioritize in 2022? We asked some leaders that exact question.

Alicia tillmanTeresa barreiraAndrew baumTom kaneshigeLinkedin marketing solutionsBlue planet studioGreat reshufflePenry priceLinkedin marketingPublicis sapientCertifications that can help you earnLeverage martechWhy marketers needObsess over net revenueDrive tangibleIm not

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