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Should You Abandon Customer Acquisition and Focus on Retention?
There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort?
Oleksii nykonchuk
Bain company
Where are marketing leaders focusing
Customers are more willing
Marketing metrics
Marketing generates more profit
Based marketing can improve customer
With amazon prime
Why marketers need
Obsess over net revenue
Average order values
Revenue starts with retention
Customer experience
Customer retention
Michael mathias
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