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Top News In Mrsi Today - Breaking & Trending Today

NCCS vs ISEC: Industry experts navigate the new Indian socio-economic classification system

Brands, agencies, and media bodies discuss consumer behaviour, targeting, and segmentation challenges amid the current NCCS framework. ....

Vivek Malhotra , Rajiv Dubey , Muralidhar Salvateeswaran , Vinay Virwani , Jasmine Sachdeva , Amit Adarkar , Shuvadip Banerjee , India Today Group , Market Research Society Of India , New Consumer Classification System , New Socio Economic Classification , Market Research Society , Socio Economic Classification System , Indian Socio Economic , Socio Economic Classification , Wavemaker India , Dabur India , India Today ,

Broadcast industry to get a reboot with new consumer classification system

The new Indian Socio Economic Classification is expected to allow for better targeting of consumers not only by advertisers and marketers but also by broadcasters ....

Sunil Lulla , Shashi Sinha , Market Research Society Of India , Audience Research Council , Digital Foundation , Indian Socio Economic Classification , Market Research Society , New Consumer Classification System , Broadcast Audience Research Council , Indian Broadcasting , Linus Adventures , Tv Ads , Advertisers And Marketers , Broadcast Industry ,

MRSI rolls out new socio-economic classification system

According to MRSI, the growth in GDP and income, penetration of consumer durables, and ownership of vehicles have witnessed a significant increase, leading to the current socio-economic classification becoming less discriminatory and more volatile. ISEC will be adopted by leading industry bodies like The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, Hindustan Unilever Limited, Marico, and Dabur India, research agencies including Kantar, IPSOS, and media agencies like GroupM and IPG Mediabrands. ....

India General , Vivek Malhotra , Shuvadip Banerjee , Shashi Sinha , Amit Adarkar , Mitali Chowhan , Sunil Kataria , Indian Readership Survey , India Today Group , Market Research Society Of India , India International , Worldpanel Division , National Council Of Applied Economic Research , Hindustan Unilever , Indian Society Of Advertisers , Market Research Society , Indian Socio Economic Classification , New Consumer Classification System , National Council , Applied Economic Research , General Mitali Chowhan , Indian Society , Hindustan Unilever Limited , Dabur India , Chief Digital Marketing Officer , Managing Director South Asia ,

Munich Re Specialty Insurance selects new COO

Industry veteran previously held role on an interim basis ....

Sabrina Hart , Jeff Marks , Munich Re Specialty Insurance , Jeff Marks ,

Munich Re Specialty Insurance names new COO

Company veteran previously held position on an interim basis ....

Sabrina Hart , Jeff Marks , Munich Re Specialty Insurance , Jeff Marks ,