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MC Explains | Are you an Indian consumer? You'll now be classified in a new way

Indian Socio Economic Classification (ISEC) which has been rolled out is the first classification which has taken a woman into account. ISEC is the new socio economic classification which research companies, advertisers, and measurement bodies are adopting to target households. It has replaced the old tool called the New Consumer Classification System (NCCS) which was implemented in 2011. ....

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India shifts to a new socio-economic classification system ISEC, women education is one of the key definers of social capital

India shifts to a new socio-economic classification system ISEC, women education is one of the key definers of social capital
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News Flash: MRSI launches new socio-economic classification system – ISEC: Best Media Info

News Flash: MRSI launches new socio-economic classification system – ISEC: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

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MRSI rolls out new socio-economic classification system

According to MRSI, the growth in GDP and income, penetration of consumer durables, and ownership of vehicles have witnessed a significant increase, leading to the current socio-economic classification becoming less discriminatory and more volatile. ISEC will be adopted by leading industry bodies like The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, Hindustan Unilever Limited, Marico, and Dabur India, research agencies including Kantar, IPSOS, and media agencies like GroupM and IPG Mediabrands. ....

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ISEC is the new classification system for understanding consumers

ISEC is the new classification system for understanding consumers
thehindubusinessline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehindubusinessline.com Daily Mail and Mail on Sunday newspapers.

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