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MRSI rolls out new socio-economic classification system

According to MRSI, the growth in GDP and income, penetration of consumer durables, and ownership of vehicles have witnessed a significant increase, leading to the current socio-economic classification becoming less discriminatory and more volatile. ISEC will be adopted by leading industry bodies like The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, Hindustan Unilever Limited, Marico, and Dabur India, research agencies including Kantar, IPSOS, and media agencies like GroupM and IPG Mediabrands. ....

India General , Vivek Malhotra , Shuvadip Banerjee , Shashi Sinha , Amit Adarkar , Mitali Chowhan , Sunil Kataria , Indian Readership Survey , India Today Group , Market Research Society Of India , India International , Worldpanel Division , National Council Of Applied Economic Research , Hindustan Unilever , Indian Society Of Advertisers , Market Research Society , Indian Socio Economic Classification , New Consumer Classification System , National Council , Applied Economic Research , General Mitali Chowhan , Indian Society , Hindustan Unilever Limited , Dabur India , Chief Digital Marketing Officer , Managing Director South Asia ,

In slow lane on digital highway

The survey for the report conducted by itihaasa Research and Digital, a firm that delves into the evolution of technology and business was put forth on Thursday, in a symposium held by the Centre of IT and Public Policy (CITAPP) at the International Institute of Information Technology (IIIT-B). The symposium was on ‘Emerging Opportunities and Challenges in Digital Society.’ ....

Aarogya Setu Cowin , Sudhir Krishnaswamy , International Institute Of Information Technology , National Law School Of India University , Digital Society , Durban City , Public Policy , International Institute , Information Technology , Emerging Opportunities , Socio Economic Classification , Vice Chancellor , Law School , India University , Centre Of It And Public Policy ,