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India Shifts to a New Socio-economic Classification System ISEC

India Shifts to a New Socio-economic Classification System ISEC
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Amit adarkarVinay virwaniShashi sinhaMuralidhar salvateeswaranVivek malhotraRajiv dubeyJasmine sachdevaShuvadip banerjeeSunil katariaOperations officeIndia internationalIndian readership surveyIndian society of advertisersWorldpanel divisionNational council of applied economic researchIndia today group

India shifts to a new socio-economic classification system ISEC, women education is one of the key definers of social capital

India shifts to a new socio-economic classification system ISEC, women education is one of the key definers of social capital
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News Flash: MRSI launches new socio-economic classification system – ISEC: Best Media Info

News Flash: MRSI launches new socio-economic classification system – ISEC: Best Media Info
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MRSI rolls out new socio-economic classification system

According to MRSI, the growth in GDP and income, penetration of consumer durables, and ownership of vehicles have witnessed a significant increase, leading to the current socio-economic classification becoming less discriminatory and more volatile. ISEC will be adopted by leading industry bodies like The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, Hindustan Unilever Limited, Marico, and Dabur India, research agencies including Kantar, IPSOS, and media agencies like GroupM and IPG Mediabrands.

India generalVivek malhotraShuvadip banerjeeShashi sinhaAmit adarkarMitali chowhanSunil katariaIndian readership surveyIndia today groupMarket research society of indiaIndia internationalWorldpanel divisionNational council of applied economic researchHindustan unileverIndian society of advertisersMarket research society