Live Breaking News & Updates on Journal Of Marketing Research|Page 2

Stay updated with breaking news from Journal of marketing research. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

Stars vs. numbers: How consumers perceive online rating formats

Stars vs. numbers: How consumers perceive online rating formats
phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.

Carter Morgan , Annika Abell , Muma College Of Business , School Of Marketing , Journal Of Marketing Research , Marketing Research , Muma College , Star Rating , Differential Effects , Customer Rating Formats , Magnitude Perceptions , Consumer Reactions ,