Of Management Northwestern University so great to have you with us weve been looking forward for the longest time i wanted to talk to you for the longest time but now that the pandemic has say it wow i have so many questions for you lets see how many looking get into this program 1st of all you build up the science of marketing basically from scratch and the books youve written have been the bible for business around the world for more than 60 years so marketing is about promoting the selling of goods of services right when situation today with condemned make shedding light on problems with consuming and anti consumption movement gaining ground do you saying and new set of rules and guidelines is needed. Well the covert situation is going to change a lot of our lives right now and then colbert is finally. And terminated we will have quite a different economy how how our is caught how is coded affecting us today well 1st of all theres limited opportunity to go into stores where one can
Charles its a privilege to be here with you today, lets jump right in telus what it is you would like us and your readers to take from your new book. Guest okay in the cliff notes version. The first run is that the american project as i decided is effectively dead. There are real limits to what can be done through the political process. The second process is the opportunity for opening for recreating some of the best policies in our nation. So let me just quickly say that american project i am referring to the idea that begun with the founders that individuals and families, communities can be left free to live their lives as they see fit. The role of the government is to provide a peaceful setting to that environment. Thats gone. Its not coming back, were not going to have a Constitutional Convention were not going to be looking at the data or any other things. The political process has essentially left that option of rolling back the federal governments power. Host let me jump right i
At northwestern for 15 years. I was trained as a phd in economics. . Namely capitalism is a great Economic System and produce teen millions of goods and services that could sit on the shelf unless people are there to buy it. Marketing is the connection time of the ancient that wooden shoe like this, would you like an out of watch, wouldnt you like whatever. Theres got to recognize that marketing is an economic discipline. Its another part of economics even though it uses social psychology and sociology and other things like that. Host weve invited her faster kotler to talk about his book confronting capitalism. Heres the cover of the book. What is the difference between freemarket capitalism and keynesian capitalism in the classic term . Peter theres three levels you might look at a system. One is lets have the system, no regulations. Some people collect cowboy capitalism. The other extreme and say lets have a socialism, let the government have a more active role in a lot of regulation
Simon Sinek
The European Confederation of Marketing announced that Simon Sinek has been awarded the Lifetime Achievement Award for Marketing. International Marketing Day provides a unique opportunity to highlight the strategic importance of marketing .