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GBK Collective Adds Brand Strategist and Marketing Luminary Professor Kevin Lane Keller to Its Advisory Board

GBK Collective Adds Brand Strategist and Marketing Luminary Professor Kevin Lane Keller to Its Advisory Board
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United statesPhilip kotlerJeremy korstDavid hendersonAlex chernevVanitha swaminathanEric bradlowMarketing departmentTuck school of business at dartmouth collegeAmerican expressLevi straussStorybound communicationsProcter gambleDuke universityUniversity of california at berkeleyJournal of marketing research

Charging Ahead: New GBK Collective Study on EV Adoption Reveals Half of U S Households Considering EV or Hybrid for Their Next Vehicle

NEW YORK (BUSINESS WIRE) Jan 25, 2024

United statesEric bradlowJeremy korstBrent dewarDavid hendersonWharton marketing departmentEquities research at wedbush securitiesMarketing departmentWharton schoolStorybound communicationsElectric vehiclePlug in hybrid electric vehicleHybrid electric vehicleBusiness wireFounder eric bradlowVice dean

Generative AI Hits the Mainstream: New Survey Reveals the Majority of Enterprise Leaders Have Now Adopted AI and Plan to Increase Investments in Next Year

Generative AI Hits the Mainstream: New Survey Reveals the Majority of Enterprise Leaders Have Now Adopted AI and Plan to Increase Investments in Next Year
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Stefano puntoniSebastians kresgeDavid hendersonJeremy korstStorybound communicationsWharton marketing departmentEquities research at wedbush securitiesFaculty coWharton schoolWharton professor stefano puntoniFindings ata glanceFaculty co directorManaging directorEquities researchWedbush securitiesCompany size

GBK Collective Further Bolsters Expertise in Analytics and Marketing Mix Modeling, Adds Dr Dominique Hanssens as Strategic Advisor

GBK Collective Further Bolsters Expertise in Analytics and Marketing Mix Modeling, Adds Dr Dominique Hanssens as Strategic Advisor
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United statesUnited kingdomDominiquem hanssensDavid hendersonEric bradlowRandall lewisJeremy korstDominique mike hanssensPurdue universityResearch professor of marketingStorybound communicationsWharton schoolUniversity of antwerpWells fargoBritish telecomMarketing department