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Stars or Numbers: Consumer Perception of Online Ratings

Stars or Numbers: Consumer Perception of Online Ratings
miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.

Carter-morgan
Marisabel-romero
Annika-abell
University-of-tennessee-knoxville
Morgan
Muma-college-of-business
School-of-marketing
Journal-of-marketing-research
Marketing-research
Muma-college
Star-rating
Differential-effects

Stars vs. numbers: How consumers perceive online rating formats

Stars vs. numbers: How consumers perceive online rating formats
phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.

Carter-morgan
Annika-abell
Muma-college-of-business
Morgan
School-of-marketing
Journal-of-marketing-research
Express
Marketing-research
Muma-college
Star-rating
Differential-effects
Customer-rating-formats