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Sachin Vaze (Source: Twitter) One of the senior officials from the Broadcast Audience Research Council (BARC) told the Enforcement Directorate (ED) that the agency paid Rs 25 lakh to tainted Mumbai police inspector Sachin Waze after it was named in the television rating point (TRP) rigging case last year. The letter alleges that Waze was paid this amount in order to stop him from harassing BARC officers. BARC Indiaâs head of vigilance Lt Col Dharamveer Mahecha revealed that the agency as under extreme stress due to the numerous demands and threats that were made to them. âFearing for our own safety and well being as well as fear of falsely getting implicated and arrested we were virtually compelled to arrange for the aforesaid money,â Mahecha was quoted by the ....
Image by Holger Langmaier from Pixabay Despite a suspension in ratings, news channels have shown the highest growth in ad volumes during the January-March period, the Broadcast Audience Research Council (BARC) said on Friday. Advertising volumes on Indian TV networks grew to 456 million seconds for the January-March period, the highest for any quarter since 2018, BARC said on Friday. The Council had suspended its weekly ratings on news channel viewership after the cash for TRP controversy. The ratings are otherwise said to be one of the most important inputs used by brands to place ads with TV networks. The growth in ad volumes on news channels came at 25 per cent, and was followed by 23 per cent jump in ad volumes for movie channels and 21 per cent jump in the general entertainment channels genre, data shared by BARC said. ....
Despite ratings suspension, ad volumes on news channels grew fastest in Jan-Mar, says BARC SECTIONS Last Updated: Apr 23, 2021, 08:21 PM IST Share Synopsis The Council had suspended its weekly ratings on news channel viewership after the cash for TRP controversy. The ratings are otherwise said to be one of the most important inputs used by brands to place ads with TV networks. ThinkStock Photos Despite a suspension in ratings, news channels have shown the highest growth in ad volumes during the January-March period, the Broadcast Audience Research Council (BARC) said on Friday. Advertising volumes on Indian TV networks grew to 456 million seconds for the January-March period, the highest for any quarter since 2018, BARC said on Friday. ....
NEW DELHI: A new study conducted by the Broadcast Audience Research Council (BARC) India which was released on Thursday said ownership of TV sets in rural India overtook growth in urban pockets, with rural TV penetration growing at 9% in comparison to a 4% growth in the urban parts. BARC India’s ‘TV Universe Estimates 2020’ (TV UEs), says 210 million Indian households now own a TV set, which accounts for a 6.9% increase from 197 million in 2018. Simultaneously, the report said the number of people who watch TV also swelled by 6.7%, reaching 892 million from 836 million in 2018, an increase of 56 million individuals in 2020. Women TV owners surged by 7%, beating the male population by one per cent, while the highest growth in numbers was in the “kids” category between the ages of 2 and 14, where TV viewership grew at 9%. ....