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Sachin Vaze (Source: Twitter) One of the senior officials from the Broadcast Audience Research Council (BARC) told the Enforcement Directorate (ED) that the agency paid Rs 25 lakh to tainted Mumbai police inspector Sachin Waze after it was named in the television rating point (TRP) rigging case last year. The letter alleges that Waze was paid this amount in order to stop him from harassing BARC officers. BARC Indiaâs head of vigilance Lt Col Dharamveer Mahecha revealed that the agency as under extreme stress due to the numerous demands and threats that were made to them. âFearing for our own safety and well being as well as fear of falsely getting implicated and arrested we were virtually compelled to arrange for the aforesaid money,â Mahecha was quoted by the ....
Read more about Eyes and ears of marketing on Business Standard. Media experts point out various flaws in the BARC television rating system. But what they don t point out is that BARC ratings (or the earlier TAM ratings) are not used by advertisers in isolation ....