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TRP scam: ED may file first chargesheet this month The agency is investigating Republic Media Network, India Today Group, News Nation, and four entertainment channels for allegedly manipulating TRPs. 01 Mar, 2021 The Enforcement Directorate could file its first chargesheet in the TRP scam case this month, the Indian Express reported on Monday, quoting unnamed sources. The agency is investigating the Republic Media Network, India Today Group, News Nation, and four entertainment channels for allegedly paying bribes to rig TRPs, thereby growing advertising revenues. The chargesheet is expected to detail the alleged wrongdoings of former executives of Broadcast Audience Research Council, Hansa Research Group, and four relationship managers who allegedly helped channels manipulate TRPs. ....
BARC report: TV news viewership nearly doubled during Covid lockdown TV viewership surged 18 percent during peak lockdown and overall was 9 percent higher in 2020 compared to the year before. 01 Mar, 2021 TV news channels benefited from the coronavirus lockdown, growing their viewership from 7.6 percent to 14.6 percent of viewership, according to the Broadcast Audience Research Councilâs annual report. The spike in viewership could be related to coronavirus coverage, prime minister Narendra Modiâs addresses, and the round-the-clock coverage of actor Sushant Singh Rajputâs death, LiveMint Overall, TV viewership surged 18 percent during peak lockdown, and was 9 percent higher in 2020 compared to 2019, as per the BARC report. General entertainment channels also saw a rise with viewership, growing by 9 percent. Children watching more television as they were forced to remain at home while schools remained shut could be a factor adding to the ....
HUL is the top advertiser. 27 Feb, 2021 - 01:07 PM IST | By indiantelevision.com Team NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 February and 19 February 2021. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week seven of 2021. Top Advertisers: It was followed by Reckitt Benckiser India, which ranked second with 195332 ad generations. ITC bagged the third rank this time with 39947 ad AMA. Ponds India came in fourth with 39325 ad insertions. ....
How BARC manipulated data on the pretext of âcontrolling outliersâ The TV ratings agency was struggling to justify the data it was putting out and tinkering with it constantly. The WhatsApp chats between Republic TV editor Arnab Goswami and Partho Dasgupta, former CEO of Broadcast Audience Research Council, reveal how the television ratings agency was struggling to justify the data that it was putting out and tinkering with it constantly. This was all being done to push the narrative of âAll iz Wellâ and âwe know what we are doingâ. This is the story of how a couple of men in positions of power helped set the narrative for what is ânewsâ. A BARC insider we spoke to revealed that Dasgupta and ex-COO Romil Ramgarhia were part of a system where they were manipulating data to decide how channels should be ranked. ....