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Despite a suspension in ratings, news channels have shown the highest growth in ad volumes during the January-March period, the Broadcast Audience Research Council (BARC) said on Friday.
Advertising volumes on Indian TV networks grew to 456 million seconds for the January-March period, the highest for any quarter since 2018, BARC said on Friday.
The Council had suspended its weekly ratings on news channel viewership after the cash for TRP controversy. The ratings are otherwise said to be one of the most important inputs used by brands to place ads with TV networks.
The growth in ad volumes on news channels came at 25 per cent, and was followed by 23 per cent jump in ad volumes for movie channels and 21 per cent jump in the general entertainment channels genre, data shared by BARC said. ....

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