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News genre witnessed 27 per cent rise in viewership in 2020: BARC


TV played an important role in disseminating news and information about the pandemic.
03 Mar, 2021 - 08:13 AM IST     |     By indiantelevision.com Team    
MUMBAI: In the year of the Coronavirus, there were several other events and developments that made news across the 52 weeks of 2020. Once families were locked-in within their homes, news channels became a window to the anxious world outside for a majority of the Indian citizenry. It’s no wonder then that the TV audience measurement data during the lockdown period shows that the share of news in total TV viewership tripled from its earlier average of seven per cent of total viewership. ....

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Modi ruled TV in 2020, emerges as most watched personality: BARC report


Prime Minister Narendra Modi was the most-watched personality on television in India last year, according to the annual TV viewership report for 2019-2020 by Broadcast Audio Research Council (BARC). PM Modi s public addresses regarding the ongoing Covid pandemic, and his also his speeches focussing on a range of issues from India being at the forefront of exporting Covid-19 vaccines to the ongoing farmer protests.
Broadly, here are the top three trends that one can spot in the report:
THE MODI WAVE
Whether they are his interviews, speeches at global events, addresses to the nation or even a wildlife adventure show, channels that broadcast the content see their viewership leapfrog and set new levels, the report stated, explaining the impact PM Modi had. ....

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PM Modi ruled Indian TV in 2020: BARC report | India News


NEW DELHI: Prime Minister Narendra Modi was the most-watched personality on television in India last year, according to the annual TV viewership report for 2019-2020 by Broadcast Audio Research Council (BARC). PM Modi s public addresses regarding the ongoing Covid pandemic, and his also his speeches focussing on a range of issues from India being at the forefront of exporting Covid-19 vaccines to the ongoing farmer protests.
Broadly, here are the top three trends that one can spot in the report: THE MODI WAVE Whether they are his interviews, speeches at global events, addresses to the nation or even a wildlife adventure show, channels that broadcast the content see their viewership leapfrog and set new levels, the report stated, explaining the impact PM Modi had. ....

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