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TV ad volumes saw 17 per cent growth in August: Barc data

TV ad volumes saw 17 per cent growth in August: Barc data
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

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TV advertising shows record growth in Jan-Mar 2021: BARC


News genre showed the highest growth in ad volume, followed by GEC and movies.
23 Apr, 2021 - 06:07 PM IST     |     By indiantelevision.com Team    
NEW DELHI: The overall growth in television ad volumes during the first two months of the year has further consolidated in March, said Broadcast Audience Research Council (BARC) on Friday.
According to the television monitoring agency, 456 million seconds of ad volumes was recorded during the January to March period, the highest since 2018.
The latest data offers a glimmer of hope to the television industry which has been struggling to get back on its feet amid the second wave of Covid2019. ....

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210 million Indian homes now have a TV; women owners surge by 7%: BARC | India News


NEW DELHI: A new study conducted by the Broadcast Audience Research Council (BARC) India which was released on Thursday said ownership of TV sets in rural India overtook growth in urban pockets, with rural TV penetration growing at 9% in comparison to a 4% growth in the urban parts.
BARC India’s ‘TV Universe Estimates 2020’ (TV UEs), says 210 million Indian households now own a TV set, which accounts for a 6.9% increase from 197 million in 2018. Simultaneously, the report said the number of people who watch TV also swelled by 6.7%, reaching 892 million from 836 million in 2018, an increase of 56 million individuals in 2020.
Women TV owners surged by 7%, beating the male population by one per cent, while the highest growth in numbers was in the “kids” category between the ages of 2 and 14, where TV viewership grew at 9%. ....

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