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The great streaming experience : opportunities and challenges

Share Via: In a recent online panel discussion, top business executives discussed the challenges and opportunities that the regional OTT platforms face these days. Streaming platforms have undergone quite a transformation over the years to enhance their user experience. With more streaming platforms in in the picture, along with various subscription-based models, the factors essential to engage and retain the users need to be revisited. Discussing this very topic was a panel of top business executives, including Gaurav Trehan, founder and director at Heeroz; Pallav Parikh, co-founder of CityShor; Radhakrishnan Ramachandran, founder and CEO at Studio Mojo; Rohonesh Kar, presales leader, India at Akamai Technologies; Vishnu Mohta, co-founder of Hoichoi; and Zubin Dubash, COO, digital businesses at Shemaroo. The session was moderated by Anirban Roy Choudhary, associate editor at afaqs!.

Regional OTT steps in to fill vernacular content gap in mainstream platforms

Regional OTT steps in to fill vernacular content gap in mainstream platforms Major OTT platforms do not completely cater to the needs of people looking to consume regional content as they have only limited titles. That gap is now being filled by vernacular language platforms, which have seen a remarkable rise in recent times Mumbai, May 24, 2021 Malayalam film The Great Indian Kitchen was initially rejected by major mainstream OTT platforms. It was then streamed on Neestream, a Malayalam OTT platform, receiving phenomenal reviews from audiences and critics alike. Three months later, the film was eventually streamed on Amazon Prime, one of the platforms that had initially said no to it.

#Throwback2020: The rise of hyperlocal OTT platforms

A number of new language-specific streaming services have entered the market. 23 Dec, 2020 - 08:08 AM IST     |     By Gargi Sarkar     KOLKATA: A number of pure play language-specific over-the-top (OTT) platforms entered the streaming space across the country throughout the year, with deep-pocket big streamers also expanding into major regional languages. Notably, the new platforms have been launched not only in major regional markets but in long-tail ones too. Of all the new entrants, Aha has emerged as the most eye-catching. The Telugu OTT entered the market in early 2020 but with the onset of the pandemic, it had to push back some of its plans. It is owned by Arha Media and Broadcasting Pvt Ltd, a joint venture by Geetha Arts and My Home Group, one of the largest construction groups in south India. During its official launch in November, the promoters vouched that they would pump a high amount of money into the platform.

Koode, a new Malayalam platform enters OTT landscape

It will focus on branded content, TVoD model for revenue. 15 Dec, 2020 - 09:05 AM IST     |     By indiantelevision.com Team     KOLKATA: Riding on the regional wave of over-the-top (OTT) platforms, a new independent service has entered the Malayali market. Studio Mojo has launched the Malayalam OTT Koode in September, which is now available across android, IOS devices as well as on android TVs. At present, the streaming service is operating on free model to reach more users. For the record, Studio Mojo was amongst the first to launch an OTT platform in the country with iStream. While the service did not pick up well back then, the company decided to get back into original programming for OTT platforms with video consumption going through the roof over the past few years.

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