May 20, 2021 9:16
The ABC’s producer and broadcaster, Dr Norman Swan, has compared the Federal Government’s $24 million COVID-19 vaccine immunisation campaign to something produced by a “communist government committee”.
Speaking on his daily podcast, Coronacast, Dr Swan said the style of advertisements chosen by the government were failing to produce the desired outcome and were “not enough”.
“We’ve got some of the best advertising creatives in the world in Australia, and we could produce, if we unleashed them, they could produce some amazing creative, rather than something that looks as if it’s been created by a communist government committee,” said Dr Swan.
iSentia makes 6 redundant as market value hits new low
May 20, 2021 11:22
Media monitoring company iSentia has made six redundancies and a number of staff changes to its commercial team as its share price and market value plummet.
A statement from the company said that the redundancies and subsequent promotions in the Australian and New Zealand Commercial division were “in line with the automation of client services, including the broadcast transformation program,” and as a result “some manual processing roles aren’t required”.
Harrison, CEO of Isentia
iSentia’s market capitalisation is down to approximately $13.34 million, according to the Australian Securities Exchange (ASX) with a share price of $0.068 to $0.070. This is in stark contrast to its former value of close to $1 billion in December 2015 ($986 million) and a share price of $5.00 in the corresponding period. It was during that time that the business purchased the failed King Content.
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Streem expands into social media monitoring and measurement
May 19, 2021 10:00
Realtime media monitoring, analysis and media data provider, Streem, is adding a social media intelligence platform designed specifically for communications teams.
Streem Social will fully integrate with the company’s existing media monitoring platform, allowing users to track and measure traditional and social media in one environment. It will also be available as a separate, dedicated tool.
The new functionality is part of an aggressive expansion phase for the business, which has tripled in size in the past two years, with plans to triple again in the next three years.
Streem CEO Elgar Welch said the decision to expand into social media was in response to clients looking for a combined mainstream and social listening and analytics in one place.
The Hallway parts ways with Hugh Nairn
May 17, 2021 9:44
Nairn’s remit at The Hallway was to assist the agency in adding more accounts, such as the Kmart digital and customer experience (CX) projects and work for Foxtel’s Binge.
“I personally enjoyed my time working with Hugh and wish him all the very best in his future endeavours,” The Hallway’s chief executive, Jules Hall, told Mumbrella.
Nairn said he had continued consulting to a number of businesses throughout his time with The Hallway, and that it was never an exclusive arrangement.
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“Hallway was one of my clients, it was only ever a consultant role,” Nairn told Mumbrella.