Are Media signs with Taboola
May 18, 2021 12:02
Open web discovery platform, Taboola has signed with Are Media (formerly Bauer Media) in a two-year deal.
The partnership will see Are Media utilise Taboola’s content discovery features such as Taboola Feed, video, Taboola News and Taboola Newsroom.
Are Media is responsible for brands including The Australian Women’s Weekly, Better Homes and Gardens, Woman’s Day, Marie Claire, TV Week, New Idea, Australian Gourmet Traveller and Elle.
Taboola’s content recommendation tool will be rolled out across Are Media’s suite of websites, including the Now To Love network which includes The Australian Women’s Weekly and Woman’s Day as well as New Idea, Marie Claire, Who, Elle, Better Homes and Gardens That’s Life, Gourmet Traveller, Bounty Parents and the Homes To Love network which includes Australian House & Garden.
Akcelo launches in Canada with TikTok and the Tribeca Film Festival as clients
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Mario D Orazio and Peter Tonagh among new ABC Board member appointments
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Media Diversity Australia expands team ahead of new research plans
May 14, 2021 10:33
Not-for-profit Media Diversity Australia has expanded its team as it plans to grow and have more impact on an industry it sees as lacking in diversity.
Chris Vaughan has joined the team as its operations director, bringing experience from his work in the finance industry, as well as media and advertising.
Vaughan said the work Media Diversity Australia does is close to his heart.
“I moved to Australia at the age of seven from London, it took many years before I saw someone else who looked like me let alone on the TV. It was because of that and many other reasons, that I feel very passionate about playing a part in this narrative to ensure that the seven year old me today is able to see more diverse cultures represented equally across all media platforms,” Vaughan said.
Yahoo search launches first campaign in market via CHEP
May 13, 2021 9:12
Yahoo Australia is bringing back the Yahoo Yodel for its latest campaign via CHE Proximity. The new omni-channel campaign is aimed at reminding Australians that they do have a choice in which search engine they use.
The ‘Yahoo Search for Change’ campaign encourages consumers to ‘Make a statement with your search’ and ‘Search for internet freedom’ in a series of different executions.
Verizon Media will soon be rebranded to Yahoo after a buyout of the business from Verizon by global private equity giant Apollo Global Management Inc. for US$5 billion (A$6.45 billion).