Consumer Baskets: For fast-moving consumer goods, a sharp price cut in edible oil dragged down value growth. A cooler summer and erratic rainfall impacted beverages and food, while rural markets stayed under pressure due to inflation. Value sales fell 4.5% during October-December, according to Bizom, which analyses data based on orders at nearly 7.5 million kirana stores.
The Tennessee Department of Agriculture has announced that a Putnam County business is one of the recipients of funding in the second round of the Tennessee Forestry, Agriculture, and Rural
The maker of Saffola and Parachute oil brands also said constraints on liquidity and profitability in the general trade (GT) channel remained an overhang, while alternative channels continued to fare well. It has initiated significant steps towards improving the return on investments of its general trade partners and structurally re-igniting growth including a primary stock correction.
Consumer goods companies were earlier expecting demand to recover in the December quarter. While that hasn t materialised, chief executives said slowdown in consumption has come to a halt and that sales of mass-segment products are picking up after a gap of over three years. While volume growth for the fast-moving consumer goods (FMCG) industry in urban India has been on a positive trajectory since April-June last year, rural markets have grown marginally this calendar year, according to market researcher NielsenIQ.
Consumer Demand: Consumer goods companies were earlier expecting demand to recover in the December quarter. While that hasn t materialised, chief executives said slowdown in consumption has come to a halt and that sales of mass-segment products are picking up after a gap of over three years. While volume growth for the fast-moving consumer goods (FMCG) industry in urban India has been on a positive trajectory since April-June last year, rural markets have grown marginally this calendar year, according to market researcher NielsenIQ.